Whether you are selling to consumers (B2C) or other businesses (B2B), digital marketing is key to attracting new buyers, converting visitors into contacts, and getting repeat orders.
The key to effective digital marketing, especially email marketing, is personalization. Personalization allows you to send highly relevant emails that are targeted to your buyers wants. Studies have shown that emails with personalized content convert 780% higher than generic emails.
To create emails with personalized content, you need timely viewing and buying data to drive the relevancy of the email content you are sending. That is where Connected Business comes in.
If you are not familiar with Connected Business it is a unified ERP / eCommerce platform that provides both end users and buyers a superior experience by centralizing customer, product, shipping, supply chain data, and more.
With our next release, we are adding a new digital marketing platform, Entice, to the Connected Business platform. With full access to timely contact viewing and purchasing history, Entice allows you to create automated “Amazon Style” email marketing campaigns with ease.
In this webinar you will learn how you can use Entice to increase your sales by converting websites visitors into contacts, track how contacts interacts with your website, and executing personalized marketing campaigns.